Analyzing the Analysts – It’s that time again!
byEach summer Lighthouse does a major update of its analysis of the analyst industry. I’m working with my colleague Ahmed Waqas on the project,…
If your firm winning the battle of ideas?
Each summer Lighthouse does a major update of its analysis of the analyst industry. I’m working with my colleague Ahmed Waqas on the project,…
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion…
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:-…
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment…
We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in…
Our annual Analyst Attitude Survey benchmarking study shows how the key principles of analyst relations success are the same in many tech markets, but…
Our annual analyst attitude survey for services was launched with a conference call yesterday. Donna Stein, former AR head at 3Com and Lucent, and…