Analyzing the Analysts – It’s that time again!
byEach summer Lighthouse does a major update of its analysis of the analyst industry. I’m working with my colleague Ahmed Waqas on the project,…
4. Align, track & educate
If your firm winning the battle of ideas?
Should you be hiring junior people for analyst relations outreach?
byWhen hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion…
Why measure analyst mindshare?
byIn my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:-…
Five dumb mistakes with AR metrics
byWhen it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment…
AR classics: Developing an Ideal "Analyst Relations Process Model"
byWe continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in…
AR Classics: How AR makes firms grow 280% faster
byOur annual Analyst Attitude Survey benchmarking study shows how the key principles of analyst relations success are the same in many tech markets, but…
Why the ‘big brand’ services firms are failing with analysts
byOur annual analyst attitude survey for services was launched with a conference call yesterday. Donna Stein, former AR head at 3Com and Lucent, and…