I’ve just been reading ARmadgeddon‘s thoughts about analysts and their sample sizes. It’s a useful example of some generic and specific weaknesses: both in vendors’ tendency to self-orientation (which can
I had a fascinating discussion recently with the head of AR for one of the largest and slickest consulting companies (Honestly, it’s great to be in London — everyone in
Each summer Lighthouse does a major update of its analysis of the analyst industry. I’m working with my colleague Ahmed Waqas on the project, which involves liaising with over 500
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion with a colleague in Silicon Valley.
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment of the messages that the AR
We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in AR. Most firms are not addressing
Our annual Analyst Attitude Survey benchmarking study shows how the key principles of analyst relations success are the same in many tech markets, but the results are amplified where the
