If your firm winning the battle of ideas?
When surveying analysts, many AR managers are uncertain about how many analysts need to be surveyed for the results to be significant. Few AR managers are interested by statistical theory, and statistics is an area where intuition is greatly misleading. When firms are aiming at a small number of analysts, it’s a non-problem. If you’re…
Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact that different ‘channels’ of information have and, even if the number of readers is the same, the impact of the average blog posting is lower…
I just spotted that Forrester Research’s timeline now references Lighthouse Analyst Relations. It cites our June 2006 survey of IT vendors, which placed Forrester as the firm which the most vendors feel has increased in influence. This is an annual study which I have conducted annually since 2001; we get an excellent participation rate by…
Depending on your view, it’s either amusing or horrific to see how much so-called research is falsified. Much of Lighthouse’s work involves academic researchers, and in my spare time I remain part of that community. Working with professors and PhDs helps us to ensure that our search for the truth remains both rigourous and self-critical….
The chart on the right shows how strongly different influencers affect big-business purchasing. For a larger version, click here. The data come from an international survey of technology buyers conducted by SageCircle. SageCircle closed shortly after they shared this data with us in 2003, so I don’t know how they defined their categories. However, if…
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best practice in the industry, to help you see where the biggest gaps are between what…
Our Analyst Influence Survey asks readers to take a survey to tell us what they think of the leading analyst houses. It is an annual survey, which Duncan Chapple first conducted in 2001. It’s primarily aimed at vendor’s staff, because we already conduct large surveys of buyers and of analysts. However, vendors’ opinions of analysts…
Many of our clients successfully use our Analyst Attitude Surveys to compare their performance against their competitors and, in doing so, make the case for better resources. Of course, it’s a race: everyone is advancing their analyst relations, so the question is not whether you put more effort into your AR, but whether you can…