When surveying analysts, many AR managers are uncertain about how many analysts need to be surveyed for the results to be significant. Few AR managers are interested by statistical theory,
Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact
I just spotted that Forrester Research’s timeline now references Lighthouse Analyst Relations. It cites our June 2006 survey of IT vendors, which placed Forrester as the firm which the most
Depending on your view, it’s either amusing or horrific to see how much so-called research is falsified. Much of Lighthouse’s work involves academic researchers, and in my spare time I
The chart on the right shows how strongly different influencers affect big-business purchasing. For a larger version, click here. The data come from an international survey of technology buyers conducted
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end
Our Analyst Influence Survey asks readers to take a survey to tell us what they think of the leading analyst houses. It is an annual survey, which Duncan Chapple first
Many of our clients successfully use our Analyst Attitude Surveys to compare their performance against their competitors and, in doing so, make the case for better resources. Of course, it’s
