AR Classics: Get Ahead of Analysts: The Murphy Approach

For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where one of us would want to

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Great response to the Analyst Value Survey

With over 200 participants from 20 countries (half from the USA) this year’s Analyst Value Survey is already the biggest yet. We’re getting great data, and some very insightful comments

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Take the 2013 Analyst Value Survey and get the results

As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it

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AR Classics: AR is often out of line with analyst realities in Asia-Pacific

When Efrem Mallach and I presented Analyst Attitude Survey data at the AR Forum in London, we saw that one of the top issues for many AR teams continues to

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Wanted: users of economic intelligence

Are you interested in the topic of economic intelligence and have you used economic intelligence services in your current role within your organisation? Are you an Strategist / Economist / Planner/

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AR Classics: What role does analyst insight have in market intelligence?

Analyst relations teams can have quite a disconnect from the market intelligence and customer insight processes in companies. There’s a substantial opportunity: industry analysts can give you unique insight into

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AR Classics: Influencing the Influencers (2001)

Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the

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Telecoms analysts are writing more about NEC, Infinera, Brocade and Ciena

This month, Lighthouse is relaunching the Spotlight on Telecoms. Each month we’ll bring subscribers notable research they might have missed, and be talking about underlying trends. You might already know

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