If your firm winning the battle of ideas?
One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The Analyst (ATA) Analyst Web Rankings encourage less experienced AR managers to focus on vendor-funded analysts. As a result, more strategic AR…
How can Analyst Relations professionals plan at the start of a recession? Our advice is: expect a very uneven dip, with a recession in some of the western economies being balanced by growth in developing markets. The long-term growth in the value of the US dollar is partly engineered by overseas national banks to constrict…
As readers of this blog will know, analysts’ awareness of solution providers is a powerful predictor of how likely you are to be recommended by them (since awareness comes before favourability). One key aspect of this important question is how your awareness with analyst firms is changing over time and how your firm rates against…
This month we divide our Lighthouse Services Index into two more focussed studies. First comes the Lighthouse Outsourcing Index and next month we’ll launch the Consulting & Systems Integration Index. To enable us to carry out the research for these new indexes some major steps have been taken this month. 1. Addition of more firms…
AR teams need clarity about the reasons for measurement: different programmes have different objectives, so no single measurement approach will work in every context. That’s the challenge that Lighthouse’s Martin Tilling will be discussing in an IIAR conference call next week. AR professionals need to weigh up what sort of measurement approach will be accepted…
The April 2008 meeting of the IIAR heard initial results from its Analyst of the Year survey. Although the data don’t show very strong patterns, there are some interesting trends. For example, some firms get both strong and weak scores for influence and quality. What’s interesting is the ratio between the two. David made the…
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for example, ‘Ph.D.’ was listed as an analyst. However, three principal issues remain. Some issues reflect data quality. Some of them are statistical issues, rooted…
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also growing, often by 50%, 100% or 150%. We have observed some common tactics and experiences within its client base. However, the central pressures are not in dealing with Gartner: the severe difficulty for AR directors and other Gartner clients…