This month, Lighthouse is relaunching the Spotlight on Telecoms. Each month we’ll bring subscribers notable research they might have missed, and be talking about underlying trends. You might already know
Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are pleased to announce the Influencer Quadrant.
The most effective way to rank the impact of influencers on sales is through market research. Too many firms rely on a combination of subjective judgements with Klout scores and,
There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last
Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact
Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR is in reverse and analysts are
A new free analyst relations audit is on offer from Burson-Marsteller’s Industry Analyst Relations Team. According to BM’s Conny Hinterecker, “After a comprehensive auditing inverview, Burson-Marsteller will present clear results
Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And
