If your firm winning the battle of ideas?
Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst…
Welcome to our new podcast series with Duncan Chapple (Managing Partner, Kea Company) and Philip Carter (Chief Analyst, IDC). One of the main topics discussed on the podcast will be digital transformation and what role analyst firms need to play in helping organizations to develop a different sort of user of the sorts of services, the valuable insight that…
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for enterprise end users, but that does not make them automatically Tier 1 for the purpose of creating a ranked and tiered analyst list. In the…
A former Ski instructor turned analyst? Dr. Carlo Velten (LinkedIn – XING), a founder of Crisp Research, joined us to speak about Crisp, their freemium model and Carlo’s views on the state of the IT Research industry.
A former pro baseball coach turned analyst? Ray Mota of ACG Research joined us to talk about the strengths of ACG, how it came to be and Ray’s views on the IT Research Industry as a whole.
Russell Rothstein of IT Central Station join us to learn about how the ‘Yelp of Enterprise Software’ is changing the way people purchase enterprise technology.
Jon Reed of Diginomica spoke with us about how Diginomica is taking a fresh approach to enterprise tech analysis.
Over the last couple of years we have been witness to the rise (and fall) of new research initiatives. What defines them, and what drives them to take on the market as they do? Hosts Thom and Derk Erbé are joined by Phil Fersht, Michael Coté, William Tincup and Horace Dediu. The panel drills down on…