It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the benefits of analyst relations. It’s a
Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s marketing services practice about what AR
One of the many transformations in analyst relations in recent years has been its growing integration into marketing communications. Sales and communications leaders are now looking at AR from a
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get
Here are four ways Analyst Relations people can stop analyst firm staff from selling in briefings. Can you think of any others? 1. Use chat: Many online tools allow chat,
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get
Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. My research at the University of Edinburgh Business School shows vendors generally over-allocate their time
