It’s slightly surprising to many that there is no simple rule of thumb for the cash value of AR. Of course, there are complex systems to look at the cash value: one of these is win-loss analysis, another [which uses a model based on historical data from win-loss analysis] is Efrem Mallach’s AR Value Calculator….
This month in the top ten Telecoms Index Nokia remains at the peak whilst Motorola steps down and Ericsson takes the 2nd position. Analysts’ focus plummets for BT and causes a shift to the number 8 position. On the contrary Vodafone, Verizon and Alcatel are doing well moving up the chain. Looking at the top…
It’s been a difficult day for friends working in London’s media district today. As this article explains, power cuts have hit the hip area around Oxford Circus, Tottenham Court Road and Piccadilly Circus. Many of the world’s largest PR firms have their headquarters there: Lighthouse AR was based by Carnaby Street up until February this…
Sometimes I just have to point something out, even if it’s nothing to do with AR. The BBC is carrying this news about HP’s purchase of Mercury Interactive: Hewlett-Packard, the computer and printer company, has bought Mercury Interactive for about $4.5bn (£2.4bn). Hewlett-Packard, or HP, is looking to boost its software business, which will be…
Lighthouse’s measurement work often provokes interesting questions. Recently, one client asked if we conducted any research that could give a ballpark figure on how much analyst coverage is “worth” in cash. Of course, many PR agencies have a simple policy: equivalent advertising value. AEV is the price an article would have cost were it an…
After April’s meeting of AR managers from across Europe, two meetings have launched the Institute for Industry Analyst Relations. After just a few months, the two chapters have around 100 members. The British meeting opened with a discussion about the recent reorganisation of Gartner, which involves splitting out Dataquest again and increased verticalisation. The general…
Clay Cocalis, the vp of worldwide sales for TowerGroup, focusses on three clusters of buyers: “We typically don’t sell into the sales organization, we mostly go into analyst relations, marketing or to the C level“ Cocalis says. Cocalis’ comments reflect one of the most startling effects of the growth of analyst relations: AR is now…
Here are the top ten software suppliers with the highest profile in analyst research over the last seven weeks. It is inevitable to notice that the top three firms still have their feet firmly in the ground. Such domineering contestants seem to be holding a great proportion of the market and not give much opportunity…