New decade, new beginnings: Relaunching as InfluencerRelations.com

After a decade under the name ‘Analyst Equity’, it is relaunching as InfluencerRelations.com. Over the last year the readership doubled and, because the new title more accurately describes what the

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Did you miss the posts that doubled our readership?

Views of influencerrelations.com increased by 94% over the last year. More than anything else, our Analyst Value Survey contributed to the almost doubling of the readership, and to over 5,000

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Sales enablement: David Taylor on why AR and influencer professionals need to speed up sales

Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was

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Case Study: Strategic steps for an innovative and measured approach to AR

This year, MediaTek Inc (2454:TT) inaugurated its Industry Analyst Relations department, appointing Kristin Taylor as Vice President. In this new role, Taylor reports to the Chief Marketing Officer, a direct

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4,858 reasons to read the Analyst Value Index, and to thank Ventana Research

On November 14, Ian Scott and I introduced the Analyst Value Index  (slides here) to a select group of around a dozen of the world’s largest IT, telecoms and services

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Tickets sold out for Somerset House mentoring with Kea’s Duncan Chapple

Kea Company is helping our London home, Somerset House, to host a special event during Global Entrepreneurship Week. We have partnered with other entrepreneurial tenants, including Brand Gathering and School for Startups

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We’re launching an Analyst Value Survey index to rank the analyst firms

In three weeks over 3,000 people used the results of the 2013 Analyst Value Survey results to understand which analysts firms are delivering increasing value. From the initial findings, posted

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CSC seeks next-gen AR principal

Services giant CSC is looking for a principal to join its analyst relations team to lead Industries & Offerings. The firm takes AR seriously: the team is high-profile and respected

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