Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a dozen years teaching at IE, at Llorente
In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the biggest firms get the most votes
One of the most-requested topics at the Analyst Relations Forum last year was how to combine Social Media and Analyst Relations. At the AR Leaders’ Forum the following day, we
In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In
Analysts have a huge challenge in explaining technology markets, and in particular why it is that the customer isn’t always right, because high tech markets don’t work in common sense
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing
In the three months since we presented the results of the Analyst Value Survey, we’ve been developing two methods to help analyst firms benefit from the research. The results have
Kea Company’s just completing the analysis of our annual survey of vendors that Gartner’s named as cool vendors. 76 cool vendors responses to the survey, and they gave some candid
