Robin Schaffer from NICE Systems is the first speaker in our informal Coffee Talk series (forthcoming speakers will include Andrew Reed and Michael Myers). As you might have read at https://www.influencerrelations.com/2601 the Coffee Talks invite leading AR professionals to talk about their career path, and to talk about aspects of analyst relations that matter to them. Robin…
As part of the early stage preparation for the AR Forum 2014, Duncan and I reached out to a select group of renowned Analyst Relations professionals, to ask them to be part of the International Advisory Council (IAC) and to help Kea Company organise the annual Forum. On Wednesday, March 26th, we hosted the first…
Over the next few months we’re running a survey to see what topics you’d like to discuss at the AR Forum. During April, May and June we’re running a series of Coffee Talks to ask leading AR professionals how they’ve progressed in the profession, and what they are interested in discussing at the AR Forum….
After the first call of its international advisory council, the Forum website is up. On the site you can see the plan for the day, get a link to the survey we’re using to develop the agenda, see the advisory board members and find our recommended hotels. The event will be a two-day event, with…
The IIAR recently held one of its most remarkable webinars, with Outsell VP, Harry Henry (@harryhenry). A post about the webinar explains that “Harry Henry leads Outsell’s research and advisory programs in the areas of marketing, media and analytics”. He’s one of the most experienced market researchers in the field, and gave a fascinating and candid presentation. IIAR…
The 2014 AR Forum must focus on building and measuring sales enablement. According to early responses to the AR Forum survey, members of our international advisory council to the AR Forum say that the partnership between AR and sales is the priority for AR professionals. The council members are from some of the most respected…
We’ve started planning the 2014 Analyst Value Survey, and we’re asking for your feedback. One thing’s clear: the survey’s getting better and better with each year. In the last five months there have been around 8,000 views of the findings on slideshare, and we’re continuing to see interesting trends in the data when we make custom…
Analyst Relations professionals are under pressure to deliver real business value. Though we are all intrinsically motivated to deliver value, what does business value really mean for AR? What does the business expect? How do we meet and exceed those expectations? That’s the focus of the 2014 Analyst Relations Forum, which will centre on the…