No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the Creativity Marketing Centre (@CreativityMktg) at ESCP Europe (@ESCPeurope), the world’s first business school, at its campus in London last week. The event brought together some of the most impressive academics working on…
“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the opportunities for public relations, the obstacles preventing PR from meeting its potential, and the solutions for both PR as a function, and for professionals looking to move up in the industry. In…
The dust is starting to settle, and the aftermath is a little clearer about CXP and BARC’s decision to merge with PAC last week. One thing that’s clear is that there’s a lot of potential in the merger. We mentioned the partnership between CXP and PAC that was announced earlier this year. The activities that…
Om nom nom nom… This morning BARC, perhaps the largest analyst firm focussed on business applications, and its French partner CXP, announced a merger with PAC, one of the top ten firms in our Analyst value Index, and perhaps now the leading European analyst firm for software and services. The merged organisation, to be called CXP…
I’ll be breaking news at 11pm Pacific time today (7am UK time/8am CEST) about a merger involving a top ten analyst firm. The article will be at https://www.influencerrelations.com Om nom nom nom… PS The article about the PAC merger into CXP Group (which owns BARC) is online here with a further follow-up piece.
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of analyst services tell us they are getting great insight at a fraction of the cost of larger firms. However, there are substantial obstacles. How can these firms scale up profitably to…
As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general and about Hypatia Research Group specifically. Many thanks to her for the comment below. In the interest of transparency, here are our observations and suggestions: Most analyst relations professionals on the vendor-side do…
Following our previous webinar which offered an excellent introduction into the what and why of Sales Enablement, we had a call with Robin Schaffer, Analyst Relations professional at NICE Systems, and Andrew Reed, previously an AR leader at IBM and now at Kea Company, to discuss our next webinar. The initial thought was that we…