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  • What the Analyst Attitude Survey shows your firm can learn from IBM
    4. Align, track & educate

    What the Analyst Attitude Survey shows your firm can learn from IBM

    ByDuncan Chapple August 8, 2014April 19, 2016

    This week we’re reviewing some responses to our Analyst Attitude Survey, and we’ve just posted a video to explain the survey and how it works. One of the huge surprises for me, year after year, in every market, is IBM’s leadership. Even in areas like telecoms networking, where IBM is not a leading player, it’s one…

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  • AR Classics: Netscout unwisely sues Gartner for “Pay for Play”
    1. Identify & Evaluate | AR Classics | Develop AR

    AR Classics: Netscout unwisely sues Gartner for “Pay for Play”

    ByDuncan Chapple August 7, 2014January 25, 2018

    Yesterday a Boston Globe website reported Netscout’s case against Gartner, making public the allegations that Gartner’s research harmed Netscout’s reputation in retribution for Netscout’s refusal to increase its investment in Gartner services. While the case is not a re-run of ZL Technology‘s ill-fated case against Gartner, it is unlikely to win in court, change Gartner or improve Netscout’s…

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  • AR Classics: Frustrated customers produce opportunities for upstart analyst firms
    Analyst Value Survey | AR Classics | On Research Firms

    AR Classics: Frustrated customers produce opportunities for upstart analyst firms

    ByDuncan Chapple August 1, 2014December 17, 2021

    “Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not believable, or tailored to small companies only.” This comment to the Analyst Value Survey from a frustrated senior manager in one of the world’s biggest enterprises really struck the same note…

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  • Analysts are more experienced, so why are there frustrated customers?
    3. Engage & Influence

    Analysts are more experienced, so why are there frustrated customers?

    ByDuncan Chapple July 31, 2014August 1, 2014

    One of the myths about the analyst industry is that analysts used to be better and, in particular, more experienced. As a former analyst I’m tempted by this idea out of vanity but, broadly speaking, that’s not true. Over recent years there’s been a slight upward trend in the work experience of analysts. We’ve seen…

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  • How services analysts became major telecoms influencers
    3. Engage & Influence

    How services analysts became major telecoms influencers

    ByDuncan Chapple July 28, 2014September 5, 2014

    Services analysts are rapidly becoming major influencers in the telecoms and networking industries because they offer context and reassurance to managers in the business lines. It’s a strong parallel of the way that IBM has been one of the firms most trusted by telecoms analysts, despite not being a telecoms specialist. The snapshot above from our 2014 Analyst Value…

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  • Business computing is now just business, and vice versa
    Develop AR

    Business computing is now just business, and vice versa

    ByDuncan Chapple July 24, 2014

    Fifteen years ago I graduated with a masters from City University‘s department of business computing, for whom I’d worked as a knowledge transfer specialist. City has flourished, and now stands in the top 5% of universities. I recently returned for the annual reunion. I’m pictured above with my former classmate, Unify’s Akhil Sachdev. One big…

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  • Yankee and Current Analysis get rolled up
    1. Identify & Evaluate

    Yankee and Current Analysis get rolled up

    ByDuncan Chapple July 22, 2014July 22, 2014

    Two notable analyst firms have moved around the Analyst Cycle this month: Current Analysis has become part of Progressive Digital Media Group, while Yankee Group has been integrated into 451 Research. When 451 Group bought Yankee last year, we said the brand wasn’t worth saving and should be fully integrated into the 451 brand. 451 Group has announced exactly that,…

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  • Now online: Coffee Talk with Efrem Mallach
    Develop AR

    Now online: Coffee Talk with Efrem Mallach

    ByDuncan Chapple July 17, 2014September 6, 2014

    I was delighted to host a Coffee Talk with Win Them Over author Efrem Mallach PhD recently. In the recording, Professor Mallach explains his path into analyst relations. While working as an academic, he had some consulting arrangements helping technology buyers to select new technologies. This led him into helping a vendor, and then many vendors,…

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