It’s leaner, faster, and more interesting than ever before, and this year the Analyst Value Survey is also working across platforms even smoother. My colleagues Ian Scott and Samyr Jriri have helped us focus the survey on value for money as well as influence, so we’re dropped some of the flabby questions to make space for…
We’re just getting ready to launch the 2014 Analyst Value Survey. There have been over 9,000 views of the full presentations about the 2013 survey, and almost as many views of my blog posts about the survey. We’ve expanded the list of firms, below. Are there any firms we should add? I think we have…
If you are a company with a product, treatment or service that would benefit from ‘real’ market analysis from a team of bright and resourceful MBA students at the University of Cambridge business school, they would be delighted to hear from you.Cambridge Judge Business School is inviting project proposals for its Cambridge Venture Projects (CVP 2014)…
Innovation and leadership are in silos, and Linda A Hill from the Harvard Business School has devoted a career to understanding why. Professor Hill spoke in London yesterday about her new Harvard Business School Publishing book, Collective Genius, which describes what the optimal leadership of exceptional leadership looks like. The research builds on her Being the Boss…
On June 30th, I saw a surprising press release explaining that “Lighthouse Analyst Relations has been selected for the 2013 Virginia Excellence Award amongst all its peers and competitors by the US Trade & Commerce Institute”. Why Virginia? Well, the ‘Old Dominion’ was home to the US headquarters of Lighthouse (which became part of Kea Company…
June 30th 2014 – Lighthouse Analyst Relations has been selected for the 2013 Virginia Excellence Award amongst all its peers and competitors by the US Trade & Commerce Institute (USTCRI). Each year the USTCRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry…
Over on the Kea Company channel on YouTube there’s a recording of this great Coffee Talk session with Robin Schaffer. Robin’s a remarkable leader of the analyst relations community in the USA. In this coffee talk, Robin talks quite candidly with me about her route into analyst relations, her background in AR how that fits…
In this video, David Bell (@davidbnz), the Xinmei Zhang and Yongge Dai Professor at the University of Pennsylvania, talks about stakeholders as marketing assets. He’s a specialist in start-ups, and in this talk he explains the way that digital marketing can be used to build assets. A key concept for him is referral lifetime value: redefining the lifetime value…