If you are a company with a product, treatment or service that would benefit from ‘real’ market analysis from a team of bright and resourceful MBA students at the University
Innovation and leadership are in silos, and Linda A Hill from the Harvard Business School has devoted a career to understanding why. Professor Hill spoke in London yesterday about her
On June 30th, I saw a surprising press release explaining that “Lighthouse Analyst Relations has been selected for the 2013 Virginia Excellence Award amongst all its peers and competitors by
June 30th 2014 – Lighthouse Analyst Relations has been selected for the 2013 Virginia Excellence Award amongst all its peers and competitors by the US Trade & Commerce Institute (USTCRI).
Over on the Kea Company channel on YouTube there’s a recording of this great Coffee Talk session with Robin Schaffer. Robin’s a remarkable leader of the analyst relations community in
In this video, David Bell (@davidbnz), the Xinmei Zhang and Yongge Dai Professor at the University of Pennsylvania, talks about stakeholders as marketing assets. He’s a specialist in start-ups, and in this
No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the Creativity Marketing Centre (@CreativityMktg) at ESCP Europe
“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the opportunities for public relations, the obstacles
