As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it since 2001, and around 3,000 professionals read the results of the 2012 survey. You can see a summary at influencerrelations.com/1886 . I’ll present the 2013 results for…
Over the last few months we’ve been surveying AR managers to see what they think are the top issues they want us to discuss at the AR Forum. The results were recently published on the AR Forum’s LinkedIn group, and here they are: below are the top 20 topics, listed alphabetically, out of the 50-plus…
Social media and analyst relations is one of the half-dozen topics that almost every respondent to the AR Forum survey scored as being highly important. Symantec’s Patricia Valuch will be speaking at the AR Forum about that, and I had an interesting discussion today where we discussed some of the key issues. Patricia is a great…
At the AR Forum on October 3, BT’s Joanna Gluzman-Laukkanen will be speaking on career progress. To help set the scene, here is a guest post by EDHEC professor Monique Valcour. Imagine crafting a sustainable career for yourself. Year after year, you perform work that makes full use of your skills and challenges you to develop new…
Two leaders of the global analyst relations community, David Taylor and Duncan Chapple, are hosting a free webinar on September 18 to discuss sales enablement. Many AR teams already benefit from better alignment with sales colleagues. Sadly, in some other firms AR is losing its place as a thought leader. In the free webinar, Taylor…
The AR Forum is set to be an astonishing success. We already have around 70 requests for invitations to the Forum which will be in Somerset House, London’s outstanding 18th century building. Hundreds of people are already in the LinkedIn group for the Forum. Because of the high demand we’re making a few improvements to…
Our recent comment that AR is often out of line with analyst realities in Asia-Pacific produced some interesting feedback. Readers tend to agree with our basic argument that firms based in the region have rather AR different approaches from outsiders. Firms in the region don’t have the illusion that it’s one market. While an APac AR programme…
When Efrem Mallach and I presented Analyst Attitude Survey data at the AR Forum in London, we saw that one of the top issues for many AR teams continues to be understanding analysts in growth markets, and especially in the Asia-Pacific (APac) region. Efrem was this challenge when he ran similar surveys in the 1990s…