Forrester Research´s analyst relations analyst, Kevin Lucas, will speak at the Analyst Relations Forum on October 3rd to discuss how vendors can boost the influence of analysts over the market. In this new podcast, Kevin explains that while many AR people pay attention to which analysts are most influential, few also try to raise the…
With over 200 participants from 20 countries (half from the USA) this year’s Analyst Value Survey is already the biggest yet. We’re getting great data, and some very insightful comments from vendors, businesses, public sector and non-profit organisation and even analysts (whose fascinating responses we will subtract from the final data presented on this blog)….
NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John gave a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming research. For some of the same…
Listen, learn, appreciate and share are the four lessons I’ve learnt from 5,000 tweets as @DuncanChapple. A “tweetaversary” is an arbitrary and trivial landmark but, looking back, it’s been a valuable experience. Most importantly, I’ve realised that it’s important to listen to the silences as well as the messages on twitter. In the analyst industry,…
I was once at a party and watched a very smart interesting guy walk around the room trying to network with a wine stain on his shirt and a lot of sweat drenching his underarms. It wasn’t a big stain or a lot of sweat but you couldn’t miss it (although he was completely oblivious)….
One of the things that every AR professional needs to consider is how AR is positioned within their own organisation. IIAR board member Caroline Dennington was one of the first speakers approached for the AR Forum. In a new podcast, you can hear her discussing sales education programmes, lead generation, collateral development and deal coaching…
On Friday, October 4, the day after the Analyst Relations Forum, we have scheduled a half-day workshop for AR leaders, from 9am to 1pm in Somerset House, London’s outstanding 18th century building. This intimate event is for full-time AR professionals who direct and manage AR programmes on both the in-house and agency sides. We’re looking…
As businesspeople come under pressure to make more choices in less time, how can analyst firms develop customer journeys that directly connect decision-makers with the insight they need? That’s the question that a veteran analyst firm leader will discuss at the Analyst Relations Forum in London on October 3rd. In his case study session, John…