Blogger Phil Gomes, a graduate student at USC’s Annenburg school of communications and an online specialist at the Edelman PR agency, has written a lovely set of guidelines for PR managers who want to ‘pitch’ stories to him. Okay, we’ll put to one side the idea of a PR pitching to another PR. But how…
Yesterday, I presented Four Rules for Global AR to Forrester Research’s Analyst Relations and Marketing Council. It helped kick off a rich discussion between council members on some of the challenges they face in internationalising their AR efforts. A large majority of the attendees were based in North America, so I focused my comments on…
In a rare move consolidating market and investment research, a preeminent regional analyst house has been acquired by a leading investment bank. Arab Advisors Group, the analyst firm focussed on North Africa and the Middle East, has been acquired by one of the region’s leading investment banks, Arab Jordan Investment Bank. AJIB is a pioneer…
A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More insight is needed to develop focussed, self-confident AR practitioners; resources and tools to manage AR performance are needed to share knowledge and drive activity, including…
XMG, the start-up analyst firm with offices in Canada and the Asia/Pacific region, has been making good progress. In case you don’t know it, the company is full of ex-META Group analysts including William Carlson, Edan Puritt, Sylvia Stolk, Eugene Talasch, Lauro Vives and Michael Zammit. There are no prizes for guessing what XMG stands…
I had a fascinating discussion recently with the head of AR for one of the largest and slickest consulting companies (Honestly, it’s great to be in London — everyone in AR comes here eventually). Their analyst relations is very ‘conscious’ – they have a mature and stable idea of the whole process and, in fact,…
Experton Group, the analysts formerly known as Meton, have been forced by Gartner to cancel its conference. The conference at Munich’s Kempinski Hotel was planned for 27 and 28 September 2005. Lawyers acting for Gartner’s META Group brand have won a provisional court order against Experton. This order forbids the conference to be held in…
Louis Columbus, formerly an analyst at AMR Research, has joined Lighthouse as an adjunct consultant. Louis is leading a long-term project helping Lighthouse clients to track and understand analyst research about their firms. Adjunct consultants work alongside the core team, helping to clarify and develop specific clients’ opportunities to better conduct their analyst relations. Lighthouse’s…