Eight analysts and AR professionals made some great suggestions in the wake of my post on Seven mistakes that will kill your pitch to analysts. I though I’d share their ideas here. Lisa K Stapleton: I once listened to someone who said they were going to talk about four main points. As we were listening, he kind of mentioned three and…
Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental. In every category, the growing centrality of cloud solutions means that analyst firms with a convincing leadership in the services space have pushed into every market niche. The conversation about has been huge, with 377,000 mentions in the week when…
This 2014 award for enterprise software has been superceded by the 2018 Enterprise Analyst Firm Award. AR people in the enterprise software industry need to pay much more attention to the growing influence of services analysts and freemium firms on their market. Digital Clarity Group just pipped HfS Research for third place in Influencer Relations’ Analyst…
As part of our Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly wrong. Seven mistakes came up time and time again. Indeed, everyone who commented mentioned at least one of these seven errors. Pitching in solutions that don’t relate to…
Readership of this site doubled in 2013, largely because of the Analyst Value Survey (AVS). Since renaming the site as Influencer Relations at the start of 2014, readership has grown by more than half again. As you can see from our 20 most-read pages in 2014, listed below, insight from the AVS and Influencer Relations’ Analyst Firm…
Analyst firms should be rated by their understanding of Africa, writes Johan Jacobs, a former Gartner and META Group analyst. I read a recent comment from Walter Isaacson, CEO at Aspen Institute where his #BigIdeas2015 is “The Coming Micropayment Disruption”. Interesting perspective but this is not new as we have been doing this in Africa…
2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that is the chart here, which uses data from the Analyst Value Survey. It shows the companies where the demand-side and supply-side respondents gave the most different answers to…
This award has been superceded by the 2018 Americas Analyst Firm Awards. Hundreds of professionals across the Americas voted Gartner, Forrester Research, HfS Research and Digital Capital Group into the top slots in Influencer Relations’ Analyst Firm Awards for 2014. Ten firms won our Americas AFOTY14 award. Gartner was the obvious number one on every…