No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the Creativity Marketing Centre (@CreativityMktg) at ESCP Europe
“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the opportunities for public relations, the obstacles
The dust is starting to settle, and the aftermath is a little clearer about CXP and BARC’s decision to merge with PAC last week. One thing that’s clear is that
Om nom nom nom… This morning BARC, perhaps the largest analyst firm focussed on business applications, and its French partner CXP, announced a merger with PAC, one of the top ten
I’ll be breaking news at 11pm Pacific time today (7am UK time/8am CEST) about a merger involving a top ten analyst firm. The article will be at https://www.influencerrelations.com Om nom
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of analyst services tell us they are
As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general and about Hypatia Research Group specifically. Many
Following our previous webinar which offered an excellent introduction into the what and why of Sales Enablement, we had a call with Robin Schaffer, Analyst Relations professional at NICE Systems,
