What the Analyst Attitude Survey shows your firm can learn from IBM

This week we’re reviewing some responses to our Analyst Attitude Survey, and we’ve just posted a video to explain the survey and how it works. One of the huge surprises for

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AR Classics: Netscout unwisely sues Gartner for “Pay for Play”

Yesterday a Boston Globe website reported Netscout’s case against Gartner, making public the allegations that Gartner’s research harmed Netscout’s reputation in retribution for Netscout’s refusal to increase its investment in Gartner services. While

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AR Classics: Frustrated customers produce opportunities for upstart analyst firms

“Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not believable, or tailored to small companies

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Analysts are more experienced, so why are there frustrated customers?

One of the myths about the analyst industry is that analysts used to be better and, in particular, more experienced. As a former analyst I’m tempted by this idea out

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How services analysts became major telecoms influencers

Services analysts are rapidly becoming major influencers in the telecoms and networking industries because they offer context and reassurance to managers in the business lines. It’s a strong parallel of the way

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Business computing is now just business, and vice versa

Fifteen years ago I graduated with a masters from City University‘s department of business computing, for whom I’d worked as a knowledge transfer specialist. City has flourished, and now stands

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Yankee and Current Analysis get rolled up

Two notable analyst firms have moved around the Analyst Cycle this month: Current Analysis has become part of Progressive Digital Media Group, while Yankee Group has been integrated into 451 Research. When 451 Group bought

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Now online: Coffee Talk with Efrem Mallach

I was delighted to host a Coffee Talk with Win Them Over author Efrem Mallach PhD recently. In the recording, Professor Mallach explains his path into analyst relations. While working as

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