Guest Post: Digital research shows AR’s tight connections

The Analyst Relations Forum on Twitter It is now relatively common that conversations happening at events can be captured on Social Networking Sites such as Twitter as well as physically

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AR Classics: Don’t panic if a competitor hires your Gartner analyst

After Gartner’s French Caldwell retired he joined MetricStream, one of the GRC vendors he followed for Gartner. Folk are often surprised when top analysts move over to the supplier side.

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Analysts must align vendors and IT to client needs

Over the last few years, buyers have found that IT vendors are aggressive, arrogant, ignorant and over-promising. That was the clear picture presented by a large survey of IT buyers

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Guest post: Bram Weerts on the AVS

1100 people told Kea Company how they feel about the current playing field. Of course Kea would like to share these results with you. I know for a fact that

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Parables: Sampsa Hyysalo on the karakat

Two distinct analyst firm business models have arisen: one which only works with scale, and the other which is immune to competition from the large firms. That is an explicit

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Eva Hörtrich on the changes in analyst relations

Eva Hörtrich (@eva_hoertrich) is somebody whom we long wanted to bring into our Coffee Talk series: somebody with long experience and one of the Analyst Relations managers who is in the most interesting position

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AR Classics: What the arrival of HFS Research tells us about freemium

In September 2014 Phil Fersht at HfS Research published some charts which showed its lead position as the firm had increased the most in influence over the preceding year. That’s

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When failures are not really failures: the parable of WiBro

One of the biggest challenges, for both analysts and vendors, is when valuable technologies are mistakenly considered to be total failures if they have limited commercial adoption. A great example

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