Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Most AR professionals feel that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main negative effects and respond to the three most commonly given reasons in favour…
In our recent post on how analysts can make use of crowdsourcing, we mentioned a few discussions that touched on the topic including the Outsell webcast on “Information Industry Outlook 2010: Capturing Attention and Market Share”. CEO Anthea Stratigos and eight Outsell analysts presented their key predictions for 2010 along with recommended actions for publishers…
There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of ‘Win them Over’the first book on analyst- and consultant-relations programmes. The Institute of Industry Analyst Relations invited Efrem to its ‘AR…
How can firms more effectively buy from analysts and put their insight to work? In a webinar recording now available at http://bit.ly/InsightServices, Lighthouse’s Duncan Chapple and Tony Law from Information Span discuss how firms can most effectively invest their time to insure that they are buying the right way. Law is an experienced buyer of…
High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and in that way drive down costs and drive up quality. I’ve found myself in three discussions on this theme over the last week: at at…
Thanks go to Experton board member Luis Praxmarer, who previously managed META Group in Europe, for sharing his insight on what clients should do when an analyst firm is acquired. While these comments were directed at clients of AMR Research and Burton Group, both bought by Gartner in 2010, the same guidance can apply to…
[One of the attendees at the Lighthouse-InformationSpan webinar to discuss Gartner’s purchase of Burton sent us these comments]. To Gartner, Burton is just better off dead. Not as much from the research that Burton published than from the “enterprise-wide” model. That is a real impact on the way that Gartner, and a lot of others…
Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and the overall view is that social media need to be centralised rather than in a…