Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact
What are the first signs of change at AMR Research in the wake of its purchase by Gartner? How does it bode for Burton Group? In this guest post by
Advance note: Lighthouse Analyst Relations and InformationSpan are scheduling a free webcast to explore the implications of Gartner’s acquisition of Burton Group. There will be actions for enterprise IT users
Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR is in reverse and analysts are
On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC). Close watchers of the services industry will need no introduction to PAC, one
The monthly Analyst Index is being relaunched in 2010 as a subscription-only service. As the number of analyst firms has increased, so has the effort involved in compiling the index.
The hot news this week has been the decision of AMR Research to allow itself to be bought by Gartner. If you’re an AMR client you will already be aware
Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the news an hour before Gartner’s press
