Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact of all activities on financial consequences.That’s the topic we’ll be discussing in a Lighthouse webinar on January 21st. AR managers are often in functional silos….
What are the first signs of change at AMR Research in the wake of its purchase by Gartner? How does it bode for Burton Group? In this guest post by Dr Tony Law, the InformationSpan CEO summarises Gartner’s recent AR Community call, with its update on both the Burton and AMR acquisitions. From the point…
Advance note: Lighthouse Analyst Relations and InformationSpan are scheduling a free webcast to explore the implications of Gartner’s acquisition of Burton Group. There will be actions for enterprise IT users who either (a) are Burton clients, and need to work out what’s going to happen to their service; or (b) are Gartner clients and may…
Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR is in reverse and analysts are less likely to recommend firms than they were. Because analysts are getting more experienced and more cautious, firms must improve their ability to put strategic…
On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC). Close watchers of the services industry will need no introduction to PAC, one of Europe’s oldest industry analyst firms. The sort of projects it wins are instructive: it has been appointed by the EC to lead a consortium…
The monthly Analyst Index is being relaunched in 2010 as a subscription-only service. As the number of analyst firms has increased, so has the effort involved in compiling the index. As of December 2009, over 200 firms’ research is included in the Index, making it the only metric with such broad reach. The new Analyst…
The hot news this week has been the decision of AMR Research to allow itself to be bought by Gartner. If you’re an AMR client you will already be aware of this, and be thinking about your action plan. If you’re a Gartner client in the ERP and Supply Chain space, there will be direct…
Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the news an hour before Gartner’s press release on BusinessWire started to pop up in the press. AMR’s Bruce Richardson has also outlined the good news about the deal [And Tony Law’s…