Developing valuable relationships by understanding analysts attitudes and needs
The role and influence of industry analysts is shrouded in confusion, and since the effectiveness of AR is sometimes difficult to accurately measure, many smaller companies try to simply ignore the topic completely. That’s a mistake. In the enterprise sector, industry analysts have a strong upstream influence on the process that forms opinions about your…
Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts. Former Gartner account manager Bram Weerts spent two years at Gartner negotiating vendors’ renewal contracts, and is…
Ovum has been, for several years, an organisation that always seemed to be on the edge of doing great things. With a strong brand and having attracted good staff, the firm has maintained its position in the industry. Since separating from Datamonitor, the firm has recovered from some difficult years – but not without scars….
Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win rate. Sadly many technology solution providers have not found the ways to make that relationship really effective. As a result, firms either have to work harder to get worse results, or…
This time last year the number of analysts relations vacancies was trending downwards, but we’ve seen a slight but continuing increase since then, as this chart shows. This week we’ve seen several roles where analyst relations skills are considered a plus, and we thought we’d draw together some of there here. Britain PR Associate Director…
Today we announced that we’re formalising our partner with Linx. Linx is a research-driven provider of strategic insights with an offer that deserve an international audience. Lighthouse and Linx had an informal relationship over the last five or six years, reflecting our common interest in helping Israeli firms internationalise (Linx is headquartered in Tel Aviv). One…
The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we’ve seen the influencer and impact of analysts grow year after year. Even viewed in the simplest terms, like how often the phrase “analyst relations” gets mentioned in industry news and regulatory filings, the consistent growth is astonishing….
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are becoming increasingly cautious when buying from high tech vendors – or investing in high tech…