The role and influence of industry analysts is shrouded in confusion, and since the effectiveness of AR is sometimes difficult to accurately measure, many smaller companies try to simply ignore
Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key
Ovum has been, for several years, an organisation that always seemed to be on the edge of doing great things. With a strong brand and having attracted good staff, the
Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win rate. Sadly many technology solution providers
This time last year the number of analysts relations vacancies was trending downwards, but we’ve seen a slight but continuing increase since then, as this chart shows. This week we’ve
Today we announced that we’re formalising our partner with Linx. Linx is a research-driven provider of strategic insights with an offer that deserve an international audience. Lighthouse and Linx had an
The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we’ve seen the influencer and impact of analysts grow year after year. Even
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the
