Lighthouse is extending its training and coaching services by adding in role consultancy. Role consultancy is available for AR managers, who wish to explore options for developing their roles, both
It’s election time for the Industry of Industry Analyst Relations, the global organisation which represents the AR community and keeps an eye on standards (both the analysts’ and the AR
In tough economic times there’s no more business as usual. AR mamagers have done a lot of work to raise the visibility of the function but there’s still lots more
Most providers of technology services and solutions will find that a very small number of analysts will most of of the influence on their sales. Very often, we see that
“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations,
The chart below illustrates the very uneven recovery from 2008’s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth
There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!
Imagine the conversation: “Great news! The CEO of our biggest client has agreed to give us an endorsement. What do we do next?”. Most companies are familiar with making the
