There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the
How can firms more effectively buy from analysts and put their insight to work? In a webinar recording now available at http://bit.ly/InsightServices, Lighthouse’s Duncan Chapple and Tony Law from Information
High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and
Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact
Advance note: Lighthouse Analyst Relations and InformationSpan are scheduling a free webcast to explore the implications of Gartner’s acquisition of Burton Group. There will be actions for enterprise IT users
Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR is in reverse and analysts are
On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC). Close watchers of the services industry will need no introduction to PAC, one
The hot news this week has been the decision of AMR Research to allow itself to be bought by Gartner. If you’re an AMR client you will already be aware
