Developing valuable relationships by understanding analysts attitudes and needs
There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of ‘Win them Over’the first book on analyst- and consultant-relations programmes. The Institute of Industry Analyst Relations invited Efrem to its ‘AR…
How can firms more effectively buy from analysts and put their insight to work? In a webinar recording now available at http://bit.ly/InsightServices, Lighthouse’s Duncan Chapple and Tony Law from Information Span discuss how firms can most effectively invest their time to insure that they are buying the right way. Law is an experienced buyer of…
High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and in that way drive down costs and drive up quality. I’ve found myself in three discussions on this theme over the last week: at at…
Analyst- and influencer-relations means are coming under increasing pressure to produce metrics that evaluate their performance. One of the increasing challenges for top marketing managers is to show the impact of all activities on financial consequences.That’s the topic we’ll be discussing in a Lighthouse webinar on January 21st. AR managers are often in functional silos….
Advance note: Lighthouse Analyst Relations and InformationSpan are scheduling a free webcast to explore the implications of Gartner’s acquisition of Burton Group. There will be actions for enterprise IT users who either (a) are Burton clients, and need to work out what’s going to happen to their service; or (b) are Gartner clients and may…
Over the last week I’ve been discussing the initial results from our Analyst Attitude Survey with clients. The general picture is pretty depressing. AR is in reverse and analysts are less likely to recommend firms than they were. Because analysts are getting more experienced and more cautious, firms must improve their ability to put strategic…
On December 17 we ran a webinar to take a closer look at Pierre Audoin Consultants (PAC). Close watchers of the services industry will need no introduction to PAC, one of Europe’s oldest industry analyst firms. The sort of projects it wins are instructive: it has been appointed by the EC to lead a consortium…
The hot news this week has been the decision of AMR Research to allow itself to be bought by Gartner. If you’re an AMR client you will already be aware of this, and be thinking about your action plan. If you’re a Gartner client in the ERP and Supply Chain space, there will be direct…