Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the news an hour before Gartner’s press
IT budgets are always under constraint, but today’s CIOs are under intense pressure to deliver more for less. At the same time technology development is offering new options, from social
Last week Peggy O’Neill spoke on a Lighthouse webinar to outline the IIAR’s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate, the ARC test is a serious
The annual Gartner Symposium/ITxpo has a rather different air about it this year: numbers are down (I hear there are around 5,000 people although it always feels smaller to me
Lighthouse is hosting a great London PR and Branding discussion this Friday in our headquarters. Erica Grigg is looking forward to presenting successful social media case studies, which are likely
In October 2009, the Institute of Industry Analyst Relations launched an independent certification test for AR managers. Lighthouse AR hosted a free webinar on Tues Nov. 3 with Peggy O’Neill, IIAR
Yankee Group is organising a free informal webinar on October 14 for analyst relations and other vendor strategy professionals to pose questions – and get answers – from CEO Emily
By launching the first independent Analyst Relations Certification (ARC) scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward. Before today, there were two
