Developing valuable relationships by understanding analysts attitudes and needs
This month’s IIAR forum will discuss ‘AR in a credit crunch’ (details below). It’s notable that the panelists aren’t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to others, especially in terms of attracting, retaining and developing clients relationships. I chaired a similar…
In one scene of ‘What Women Want‘, a recovering chauvinist advises a colleague about her relationship: “I mean, you’re either interesting or you’re not. Ask him to decide.” The same dilemma, and same guidance, faces managers who invite analysts to briefing events and get invoices in return. AR professionals need to push back against firms…
In the second of two podcasts Ed Gyurko, European analyst relations manager at Tech Mahindra discusses the Gartner Magic Quadrant with Duncan Chapple, managing director of Lighthouse Analyst Relations. In this conversation, Gyurko explains the conversations he had with analysts and AR professionals while researching the Magic Quadrant for an IIAR white paper. He found…
The biggest gainer this month is NCR which is ranked 25th this month. Its 10,000th ‘Intelligent Deposit’ ATM deployment in U.S has helped it gain coverage and improve its ranking by 7 positions and enter the top 25 this month. Qualcomm has also gone up 2 positions this month and is the second entrant in…
Merv Adrian’s posting reminded me how being given vendors’ Powerpoint after a briefing was really useful for me when I was an analyst. You can go into the outline view and cut and paste the heading into Word, then type up your notes often reusing their headings if they were factual. That could lead to…
The protests outside the G20 summit in London reminded me that for every action there’s an equal and opposite reaction. Every problem is an opportunity for someone, even in this current recession. There have been four recessions in recent history; this one is different. Consumers are loaded with debt, the return on savings is falling,…
Clara.net, our email service provider, had problems with its storage provider on April 2nd. We worked around this using our back-up domain, and things are back to normal. However, some emails might not have got through. If there’s something you were expecting and it did not arrive, drop us an email.
Stacey Hawkins, until recently Gartner’s worldwide Managing VP of Research Methodology, praised our recent podcast on the Magic Quadrant in a comment. She makes the important point that lack of clarity, either by the vendor or by the analyst, is behind most of the difficult issues associated with the MQ. I consider myself something of…