Developing valuable relationships by understanding analysts attitudes and needs
You’ve got two high-powered speaking slots to fill at your company’s major event. Why not help the profile of the AR team by getting the gaps in the roster from the analyst community? Even better, why now cut down the travel costs by using the same top analyst to do both 45 minute talks? But…
The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form of White Papers. Often White Papers were working well for both analysts and vendors. Increasingly it’s fascinating to see this kind of snowballing development, particularly…
Analyst relations is often a career silo. As a result, professionals often need to look for other areas into which their skills transfer. In this video (perhaps better for last thing on Friday) you can see another interesting parallel.In this video the Zookeeper at ZSL London Zoo discusses Gorilla Relations.There are some interesting points about…
Show me the money! AR professionals need to start talking more about changes on the industry side, on the analysts’ side. How things are changing for analysts – as businesses – is key. I think a lot of what AR folk are comfortable talking about is really about the interaction between the analyst and the…
Telesperience, the podcast newsletter about the telecommunications industry, has interviewed Lighthouse’s Duncan Chapple and Sun’s Gordon Davies about the impact of industry analysts. Chapple was interviewed by his former Ovum colleague Teresa Cottam, who now runs Microsperience, who asked him to define what an analyst is and to explain how companies are building relationships with…
Duncan Chapple and Marius Jost discuss how analyst firms are changing in a recently-recorded podcast. In the mp3 recording, the two former analysts discuss what what means for the way that end-users ‘consume’ analyst services. In less than 15 minutes, the two analyst relations experts spotlight six major trends unfolding in today’s past-changing analyst industry….
The IIAR’s new research on international AR has prompted an interesting question: how big are the analyst and analyst relations communities outside North America? It’s a useful question, because some vendors have not allocated their effort in the way that the analyst firms (and their competitors) have done. You still see organisations where nine out…
Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even if they change firms. They have long memories too. If you want to shift analysts’ opinions in your direction, then you need to be committed to a sustained and increasing effort to meet analysts’…