Our Credo series on AR principles comes into the final stretch with our seventh belief: different analyst relations approaches are effective for different ICT solutions, even from the same vendor.
Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges with influential people who impact customer
If you’re standing pregnant and bloated at the “Peak of Inflated Expectations” and wondering how to deliver on some of your recent visionary slideware; or if you’re wallowing in the
Lighthouse will launch a half-day “AR 2.0” seminar on September 17. “Using social media to build analyst rapport” will outline how web 2.0 technologies can help AR managers to develop
Our Credo series on AR principles has to address the most challenging pressure on AR professionals: how to say no to activities with little or no marginal benefit to the
As we mentioned last week, Analysys Mason has bought telecom software shop OSS Observer. That’s a significant move for Analysys’ managing partner Tony Lavender: he arguably now leads the biggest practice in BSS/OSS/telecoms IT
Lighthouse’s roundtable discussion is about how Green IT fits into the way that analysts (and other stakeholders) evaluate the brand positions and CSR strategies of top IT companies. Environmental sustainability is an
Guest post by Aleksandra Bosnjak, Lead TMT Analyst at StrategyEye, in advance of our recent webinar. Informa, the UK-based B2B publishing and conference giant which just broke off its talks
