Developing valuable relationships by understanding analysts attitudes and needs
Washington Mutual may spend less on public relations this year, but the facts are that long-term trend is of investing more in PR. That’s why we disagree with Duncan Brown’s un-evidenced statement that PR is falling in importance. Spending on public relations and marketing has continued to increase in recent years, even in the tech…
Clearing up after the financial storm after the last weeks, we see a rather different world economy. After the stock and currency revaluations, only 36 of the 100 firms with the largest market capitalisation have headquarters in the US. In Europe there are 48. Despite (or perhaps because of) the huge volume of US dollars…
Folrose Press has published Industry Analyst Relations – An Extension to PR, a new book on analyst relations by Dr Ralf Leinemann and Duncan Chapple, Lighthouse’s managing director. It’s a step-by-step guide for communication managers who need to develop an AR program. The 108-page large format book retails for £15 (or less) from Amazon and…
Michael Selwyn, one of Europe’s best-loved and most respected analyst relations consultants passed away on Friday morning. Michael had developed analyst relations for clients of many of the best-known agencies in Britain, and has been a warm friend and wise counsel for many of us in the analyst relations community over the last decade. His…
Many analyst relations professionals have misunderstood the implications of last week’s lay-offs at Yankee Group. Yankee Group has ended coverage of a number of technologies (generally more mature ones), and laid off analysts covering areas with less customer demand, in order to build research strength in its core field of ubiquitous connectivity. The scale of…
Peggy O’Neill (H&K) and Evan Quinn (HP) are cordially inviting readers to the September 25th Silicon Valley meeting of the Institute of Industry Analyst Relations. In an email to IIAR members, they explain:- The purpose of the meeting is twofold: hold an industry dialogue with independent analysts, and gauge interest in launching a Silicon Valley…
Lighthouse’s August webinar discusses recent changes at Gartner. As this chart shows, Gartner’s stock has underperformed NASDAQ for most of the last year. But over the last month the firm’s shares have soared 25% (by an odd coincidence, most of this growth was prior to the release of the firm’s H2 results on July 30,…
Kudos to the Institute for Industry Analyst Relations for persuading IDC’s Insights businesses to stop demanding sales lead information from companies wanting to brief Insights analysts. In a recent post on the IIAR’s blog,one IIAR board member noted how the IDC units were requesting information that was not relevant to the briefing process. David had…