Developing valuable relationships by understanding analysts attitudes and needs
Over the past couple of weeks I’ve helped run a few in-house analysts relations workshops for clients (along with Efrem Mallach and ex-Ovum analyst Alban Thurston) all of which have touched on how spokespeople can develop more influential and insightful relationships with analysts. Taking an Appreciative Inquiry approach, at most of the workshops we had…
Lighthouse’s Advisor Spotlight continues this month with our annual survey of Yankee Group, on Thursday September 23. What a year it’s been! Last year, Yankee’s opportunities and issues were very clear. Yankee’s development looked positive to AR managers in 2007. Now things are not so rosy.
On Thursday 30 October I will be on the panel of a discussion on how communications people survive recession? It’s hosted by the London PR & Branding group, a 700-strong networking group here. This is how the event is promoted: Managers, agencies, entrepreneurs and employees face a dramatically different landscape this winter. Join this meeting…
The IIAR is launching the AR Café with an opportunity to meet Forrester Research Vice President and Principal Analyst, Ray Wang, on November 11th in London. The AR Café is a chance for IIAR members (only!) to meet analysts and network with other members in an informal setting, and locations will depend on analyst and…
IIAR, the institute of analyst relations, has set up an online networking group at XING, the main business networking site for continental Europe. You can join the group by visiting https://www.xing.com/net/iiar/. So far the group’s members are mainly in Germany and the UK, and it may be a very effective way for members of DARA…
On January 26 and 28, Lighthouse will be re-running our popular courses based on Efrem Mallach’s book on analyst relations, ‘Win Them Over’, at Faneuil Hall in Boston. Since 1987, Dr. Mallach’s book has been used by hundreds of corporations and leading business schools as a survival guide to analysts and consultant relations. We will…
Siemens has a vacancy for an experienced analyst relations manager based in Munich, one of the world’s best cities to live in. To read more about it, go to http://tinyurl.com/siemensar. The role is in Siemens Enterprise Communications (SEN), and requires fluency in English. A background in both AR and in some editorially-focussed marketing/communications role is…
Lighthouse Analyst Relations is re-running our last webinar on Monday 13 October to discuss changes in demand for research and analysis services. We’ll be sharing the findings of research we conducted on how demand and pricing for analysts’ research services seems to be changing across various market sectors. To book your seat, visit e-tickets. To…