Analyst relations is a marketing activity, in more ways than one. Analyst relations is normally part of the marketing department of companies. And, if marketing is the process of identifying,
In following on from my first Credo, I have received independent confirmation from an analysts that there is no win from being aggressive. And vendors should be vigilant about finding
Penteo, the main analyst house in Spain, is a deeply influential firm: almost all its revenue comes from end-users; it is independent, and is seen to be independent; its business
Over the weeks since Gartner’s Symposium we’ve been comparing some of the conclusions from our IDEAL Audits, which allow AR managers to see the strengths and weaknesses of their AR
What attitude should analyst relations managers take towards boosterism, the use of positive hype that is so excessive it produces negative reactions? Boosterism is a common sign of both weak
Most analyst relations managers can’t get to Gartner’s Orlando Symposium, but it’s one of the most important events for observers of Gartner, alongside its annual investor day. It’s the best
We’ve been increasingly impressed with RocSearch’s growth since it hit the radar in 2005. So it’s going to be interesting to hear from COO Ashish Sinha about David O’Brien’s appointment
There’s no analyst relations angle to this post. I was just looking through the email summary of this month’s Harvard Business Review when, over to the right of my gmail
