Messaging develops in two ways: up from the grass-roots experience of the company, and down from the top-level idea. The third assertion in our Credo series is that AR managers
One of the most stressful events for analyst relations managers is working out what to do when analysts attack. This is a topic we’ve discussed a lot over the past
Building on last week’s posting, I wanted to flag up this map in which the sizes of countries reflect computer exports. Computer exports make up almost 11 per cent of
It’s probably going to be a great year, with new challenges, for analyst relations professionals. While United States businesspeople may be able to produce a recession by acting out their
Valley-based AR gurus Carter Lusher and Dave Eckert have relaunched SageCircle, an analyst relations service which closed in 2003. Amongst other things, we are interested to see what these two
The Institute of Industry Analyst Relations has launched a blog for its members to share their opinions. According to a report to the IIAR’s members last week, over 85% of
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether
The Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site. The new IIAR group allows AR professionals to connect with each other, and allows members
