Our concerns about the evenness of role-based research are deepened by Forrester’s latest AR research AR’s Graveyard: Unmet Sales Commitments. Forrester’s guidance is that, because most AR teams struggle to
Many thanks to a senior researcher in an international analyst firm for allowing me to share this comment with you: it gives a great flavour of the frustrations of many
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog and on our Boardroom. In particular,
There’s some discussion on how to spot a good analyst, which has won some kudos. What this post really describes are the analysts who are most likely to give satisfying
Around 150 executives were here with me for the start of IDC’s ICT Forum in Berlin, and the numbers are now probably closer to twice that. There are a number
Readers of this blog know our view is that firms reaching out to analysts need to have some situational awareness, and be able to show they understand the wider business
There are still a few places available for Thursday’s webinar on planning and alignment for analyst relations. After that, the next session in Efrem Mallach’s ‘Win Them Over‘ series on
The latest ARmadgeddon post is an article by Bill Hopkins. I just saw it on my way out for lunch with one of Gartner’s competitors – who had already been
