Developing valuable relationships by understanding analysts attitudes and needs
Over that last few months Aaron and his friends at Vantelo have been surveying readers to find out how their service should develop, and what the best name for it would be. The result is a new name: ITAnalystReports.com. It’s a great service, but I’m going to miss the old name. Vantelo suggested vangard and…
Would your business pay $427 to be able to show the dollar impact of its analyst relations program? Is that a fair price? And if you got the most comprehensive guide to analyst relations along with it, what would be a fair price? Barbara French writes on her blog that the list price of $500…
AR professionals who complete Lighthouse’s training seminars now automatically become members of the Institute of Industry Analyst Relations, at no extra cost to themselves. Over the next year a portion of Lighthouse’s training revenue will go to the IIAR; in exchange, the IIAR will grant membership to future graduates of our courses. This represents a…
Forrester Research has made impressive progress over the last year. Its role-based reorganisation has been planned and executed carefully over the last two years. That puts Forrester in pole position to benefit from any discontent among Gartner’s clients, partly because Forrester is also the top analyst firm when it comes to client satisfaction. Because of…
You can qualify as an analyst relations professional – without leaving your desk. Over the ten weeks, two of the most respected analyst relations leaders will share more than 20 years’ insight into analyst relations. Duncan Chapple and Dr Efrem Mallach will teach “Win Them Over” – the course on Mallach’s best-selling AR book of…
“How to build business relations in China?” “How to influence a Japanese decision-maker?” “How to source information from Korea?” When working with Chinese, Japanese and Korean industry analysts, these are probably some of the questions you asked yourself – or been asked by colleagues. On July 19th, a cross-cultural coach and trainer will give answer…
My colleague Ivana Lazovic has been leading some fascinating research to see on which geographies analysts seem to be focusing their work. As you can imagine, it’s sort of question that some analysts won’t give a straight answer to. They might say that their research is global, or that it has no geographical aspect. Luckily,…
There’s always a lot of interest in best practices for analyst-vendor briefings. Sadly, everyone has their own partial view, and sometimes it’s hard to work out the things that work right for you, but that might not work out for someone else. What works in Canada may not work in China (as we’ll be discussing…