Developing valuable relationships by understanding analysts attitudes and needs
One trend I’ve seen over the last year is that the increasing corporate buy-in to analyst relations means that hiring managers are increasingly looking for people to understand AR — even in roles that are not specific AR jobs. In particular, product managers and solution specialists, who often interact with analysts, are increasingly finding AR…
The twentieth anniversary edition of Efrem Mallach’s landmark book on analyst relations is now on Amazon. One UK book shop is selling the book at a $75 dollar discount, so first come, first served. It’s less costly than a Gartner report, but the careful explaination of how to calculate the dollar value of your analyst…
Norma LaRosa, who co-founded Kensington Group with Efrem Mallach, is now Program Director of Africa for Cross Cultural Journeys Foundation. Norma been involved in cross-cultural and charitable work in Eastern and Central Africa at least 15 years, so this is a great hire for the Foundation. Norma is helping develop micro-lending to help improve access…
We’re adding our voice to those, including the IIAR and Tekrati, who want to encourage readers in California to take advantage of a rare public appearance by Gideon Gartner. The Computer History Museum is hosting Gideon Gartner, in conversation with Neill Brownstein. The Museum promises “an evening of candid and personal insights on the rise…
We’re adding our voice to those, including the IIAR and Tekrati, who want to encourage readers in California to take advantage of a rare public appearance by Gideon Gartner. The Computer History Museum is hosting Gideon Gartner, in conversation with Neill Brownstein. The Museum promises “an evening of candid and personal insights on the rise…
Ingram, the world’s largest book wholesaler, has taken over the distribution of Efrem Mallach’s book. The twentieth anniversary edition was published in 2007, and Win Them Over remains the first and best book on analyst relations — and the only such book to also address itself to the influence of consultants. It’s the perfect basis…
Telecoms and tech companies based outside the US are giving up their listings on the NYSE. PCCW, Telstra, Telekom Austria and Vernalis are the latest to go, following Cable & Wireless and others. Changes being introduced at the NYSE in June allow firms to delist if less than five percent of their trading volume is…
An unfolding discussion on how to tier analyst firms has some AR professionals close to tears. Two directors at noted PR firms, Jonny and Dom, are of the opinion that one should tier analysts, and ignore the firm they work for. Jonny seems to feel that analysts should be placed in the top tier if…