This weekend I’m re-reading Market-Driven Management by Frederick Webster, the core book in his MBA elective on business-to-business marketing which I took at Dartmouth. It focuses on the major shift
Vinnie has kindly written on our Recession communications course. There’s very deep interest in this topic, and our webinar on the topic had our highest-ever number of registrations. Vinnie compares
One of Lighthouse’s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner’s Symposium. In April 2007, we met to
Phew! We’ve just finished the number crunching from our readers’ survey. We’ve asked readers to rate the importance of 75 topics covered in analyst relations training courses. Participants have already
A “military victory,” in the sense of total control over the whole territory imposed on the entire population, is not possible.Henry Kissinger, former US Secretary of State, quoted in this
Some folk think we are over-impressed by the novelty of Forrester’s move towards multi-vendor briefing days. Thanks to Barbara for her comment: “I’m surprised that you don’t see the Forrester
The IIAR is developing its rapport with specialist ICT recruitment experts. As a service provided free-of-charge to members of the IIAR who are considering changing roles, recruitment consultants will offer
Interest in Lighthouse’s new course on Recession AR: Maximising the Value of Analyst Relations is continuing to grow. We have added a extra date, so the course will now run
