Developing valuable relationships by understanding analysts attitudes and needs
Since writing on analysts and bloggers I’ve had some more thoughts and a lot of feedback, some of which is incorporated below. This blog has stimulated quite a few reactions, and I encourage readers to look at Dean and Dan’s comments here. Pretty much everyone agrees that vendor-oriented market exposure is the primary motive for…
Carter’s comments on how AR should respond to budget cuts should encourage AR directors to take a fundamental look at their AR programmes. We still think that most analyst relations effort is wasted. From top-to-bottom, AR professionals should review the goals, the challenges and the solutions – and take a realistic assessment of the internal…
We have recently raised the issue of how to relate to analysts who are bloggers with a few of our peers. We wanted to see if the situation has moved on much from Tim’s PR Hype Cycle, and it has. Quite a few of them seemed to be concerned with the move towards more reporting…
Our monthly series of ‘Credo’ posts aims to summarise some key principles for analyst relations manager. The third Credo stressed the way that messaging has to be both top-down and bottom-up. It’s provoked some off-line discussion that suggests than an on-line clarification will be useful. Many technology suppliers have an intellectual division of labour that…
The next Institute of Industry Analyst Relations Forum will take place here at the Technopark, Lighthouse Analyst Relations‘ London office (a map is here). As an Ovum alumnus, I’m especially happy that Chris Lewis, Senior Vice President with Ovum, will be the guest speaker. Forums are open to IIAR members but space is limited. Members…
There’s some interesting research about analysts in this presentation, Top 5 Demand Generation Strategies, which Sybase shared at the 2006 dreamforce conference. Click along to slide 14 to see the research that attracted me, but keep on reading! Its a presentation of a survey of over 1,500 IT users. The presentation shares some data that…
Analyst-like data management guru John Toigo has an interesting post on his blog reviewing a number of AR tactics. The context is fascinating: Someone just forwarded me an email with an extract from an article about what that category of analyst called “Deal Makers and Brokers” (DMBs) want from vendors/clients. She wanted to use it…
Some great new research papers from Vanson Bourne come highly recommended. At first glance (walking out the door for the weekend) they look excellent. I’m especially attracted by the paper called Technology media, brand recognition and the role of research. It’s a survey of 300 senior IT decision makers in Germany, the UK and France….