This weekend I’m re-reading Market-Driven Management by Frederick Webster, the core book in his MBA elective on business-to-business marketing which I took at Dartmouth. It focuses on the major shift
Vinnie has kindly written on our Recession communications course. There’s very deep interest in this topic, and our webinar on the topic had our highest-ever number of registrations. Vinnie compares
One of Lighthouse’s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner’s Symposium. In April 2007, we met to
This month the star performer of the month in the Lighthouse Software Index is WebEx Communications. The firm has been acquired by Cisco for a hefty $3.2 billion in cash
Océ is the hot topic for many analysts as it manages an impressive gain of 7 positions to end up at the 35th spot in this month’s Lighthouse Systems Index.
Phew! We’ve just finished the number crunching from our readers’ survey. We’ve asked readers to rate the importance of 75 topics covered in analyst relations training courses. Participants have already
A “military victory,” in the sense of total control over the whole territory imposed on the entire population, is not possible.Henry Kissinger, former US Secretary of State, quoted in this
Some folk think we are over-impressed by the novelty of Forrester’s move towards multi-vendor briefing days. Thanks to Barbara for her comment: “I’m surprised that you don’t see the Forrester
