Influence
On Wednesday September 6, Lighthouse Analyst Relations will be eight years old. We’ve invited our staff, board, alumni and our evil twins at Lighthouse PR to join us for dinner at Maroush, the city’s leading Lebanese restaurant. Lighthouse has a lot to celebrate of the last year, largely thanks to the high standards and forceful…
Our AR consultants help vendors to better allocate their analyst relations effort. Efrem Mallach’s action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with analysts. Since the 1980s, Efrem and his colleagues have been helping vendors to build their brand and win more sales recommendations from industry analysts by…
Our Analyst Index is still the only regular AR share of voice measure recognised by the industry. This month our Telecom Index is all about change. Nokia’s second month as number one has been challenged by Motorola and Nortel who have both raised their game and climbed onto the podium. Avaya has also put in…
According to BtoBOnline, IDC has found that spending on analyst relations has risen to 28% of the spending on public relations by technology suppliers. The report by Kate Maddox (ex-@d:tech and Advertising Age) summarises IDC’s conference call on Thursday which announced the findings of its 2006 benchmarking survey with senior tech marketers. Vendors’ spending on…
One in five of the visitors to this site use Firefox. The most recent version of Firefox fixed a glitch which prevents visitors from getting the most out of www.LighthouseAR.com. Since many of the readers of that site also come here, this is is the best place to spread the news. If you’re using Firefox…
Here are the top ten software suppliers with the highest profile in analyst research over the last three weeks. As you may note the top five firms still have their feet firmly on the ground. Such domineering companies seem to be maintaining a great proportion of the market and not allowing much opportunity for others…
The Lighthouse Analyst Index is the only regular AR share of voice measure, charting the rise and fall in AR performance of the world’s leading high technology vendors.The chart on the right hand side shows the ten systems suppliers with the highest profile in analyst research over the last six weeks. It is an extract…
The IIAR has been making steady progress over the summer. So far we have 95 people signed up on our English-language list and a further 12 in our German chapter. This week the IIAR’s interim board, of which I am one, announces the Institute’s new logo. You can see it on the right hand side….