Influence
Forrester Research principal analyst R “Ray” Wang recently wrote this note with Christopher Mines and Emily Van Metre. In it, Wang hopes to pursuade analyst relations professionals, technology marketers, sales leaders and management professionals to increase the credibility of AR with colleagues working in product teams and other corporate functions. This is such a key…
Many of you who follow our Analyst Index will see something you have never seen before. TeleLogic. Yes, TeleLogic has topped our monthly poll as the highest mover in the Software Index. That’s as statistically likely as Wall Street backing Karl Marx on a comeback tour where his lecture is titled “Workers without Capital: Time…
The Institute of Industry Analyst Relations met earlier this month to refine its priorities and elect a new managing board. I thought it would be worth sharing some of the outcomes, using some notes by the IIAR’s Secretary, Hannah Kirkman. Twenty-two of us came to the meeting, at the Dell office, and Stephen England dialled…
This month, we have decided to present our Analyst Index differently. Instead of the usual suspects all vying for the top spots, we are going to show the most dramatic movers within this month’s Systems Index. The biggest climber this month is Infineon Technologies which has leapt a fabulous 7 places into 30th position. That’s…
Last night the Lighthouse team in London invited our alumni and board members to join us to celebrate our birthday. Luckily they took us up on the invite. A grand time was had by all. It’s an interesting opportunity, especially because it always produces some possibilities for sharing contacts and expertise: one of our board…
EDS and Accenture have been running a two horse race for some time now in our Services Index, with EDS finally nosing ahead at the last. Yahoo had a fine run too this month going from nowhere to sixth and close on its heels is LogicaCMG which has finally cracked the top ten. The rest…
EDS and Accenture have been running a two horse race for some time now in our Services Index, with EDS finally nosing ahead at the last. Yahoo had a fine run too this month going from nowhere to sixth and close on its heels is LogicaCMG which has finally cracked the top ten. The rest…
We recently mentioned that budgets for AR have risen to 28% of PR spend. I’ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations is really about building relationships not simply about budgets, or even mainly about budgets. Isn’t this even a point Lighthouse makes, that most AR effort…