Over the weeks since Gartner’s Symposium we’ve been comparing some of the conclusions from our IDEAL Audits, which allow AR managers to see the strengths and weaknesses of their AR activities. We’ve developed a Credo as a result; a list of core principles that we feel AR professionals should subscribe to. The first is the…
Would Yankee Group be a better owner of Ovum than Datamonitor? That’s one of the questions kicked around in last week’s Advisor Spotlight, our monthly discussion about leading analyst firms. It’s an interesting question. Datamonitor had strong grounds for buying Ovum last year, and it was a smart buy. It made Ovum part of a…
Bouygues Telecom is the top gainer in October 2007 as it leaps up 10 positions to get to the 45th spot. The firm has made plans to offer DSL to its customers in collaboration with Neuf Cegetel and it will surely be interesting to see how well it can penetrate the market. Among the high…
Our monthly ‘Advisor Spotlight’ webinar, this Thursday, will discuss Yankee Group. You can register online as usual. Yankee Group is one of the firms that has changed the most in recent years. Previously known as a niche player in the telecoms market, the firm has broadened its focus into “anywhere” business, where businesses and consumers…
Informatica is the biggest gainer this month with a big leap of 22 positions and has also entered the top 25. It has entered into a strategic alliance with Cognos to bolster its product offering. SunGard, which has been placed in the Leaders quadrant in Gartner’s Magic Quadrant for Higher Education Administrative Suites, 2007, has…
What attitude should analyst relations managers take towards boosterism, the use of positive hype that is so excessive it produces negative reactions? Boosterism is a common sign of both weak marketing and self-orientation: promoters unable to identify valuable features and benefits can make generalizations that are hard to fault, but have little real meaning. A…
Most analyst relations managers can’t get to Gartner’s Orlando Symposium, but it’s one of the most important events for observers of Gartner, alongside its annual investor day. It’s the best possible opportunity to compare Gartner’s execution with the vision it shared with the IIAR and DARA earlier this year. Reflecting on the Symposium, there are…
Here at the Gartner Symposium/ITxpo 2007, the emphasis is on using network and server-based solutions – like virtualisation, VOIP, web apps and ‘green IT’ – to reduce both costs and risks while developing the agility to respond to growing demands on IT. It’s a simple message and, in many ways, helps the event to have…