The Institute of Industry Analyst Relations has launched a blog for its members to share their opinions. According to a report to the IIAR’s members last week, over 85% of Europe’s analyst relations managers are now members of the IIAR. Membership is also rising in Asia and North America. As the activity of the IIAR’s…
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. I don’t know the criteria for which firms are, or are not listed, but the main firms are…
The most high profile mover this month in the Lighthouse Services Index is Unisys as it jumps up 2 spots to get to the 2nd position and replaces EDS. The firm has just concluded an outsourcing deal with Diamond Trading Company and is also working to overhaul the Spanish airport security system. EDS, the firm…
Things slow down a little for our primary research team during the holiday season, and so we are completing two major updates to our AR Intranet this month. The AR Intranet is Lighthouse’s online continuous information service, which we launched publicly in 2003. It contains those databases and CRM features AR managers need, profiling hundreds…
The Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site. The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the…
Analyst relations is a marketing activity, in more ways than one. Analyst relations is normally part of the marketing department of companies. And, if marketing is the process of identifying, anticipating and satisfying consumers’ requirements, then analyst relations is the process of identifying, anticipating and satisfying analysts’ actual needs (and not only their explicit needs,…
US-headquartered operator Verizon has moved to the 3rd spot this month in the Lighthouse Telecoms Index edging out Ericsson. Apart from reporting a strong 3rd quarter growth the firm has also topped the Uptime Institute’s list of most reliable data centers. Nortel, recognized by Gartner as a leader in the SONET Equipment market, has also…
The final ‘Advisor Spotlight’ webinar of 2007 will focus on PAC and its rising influence. Pierre Audoin Consultants is one of Europe’s oldest analyst firms. Its unique staffing model means that its analysts work as researchers, consultants and account managers for their topics. This deep domain experience and strong client rapport means PAC has been…