Analyst firms need to extend the research of their insight far beyond their customer base. There’s a lot to learn from the other research community that’s motivated by diffusion: academic researchers. It is not just the readers that count: it is their quality, the quality of understanding and the degree to which things change as…
When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He says, “I mistakenly thought that that industry analyst relations were just like media relations. I thought, ‘Well, ok I’ll make a few calls.’” Although you need to handle them very differently,…
The spreadsheets are closed, the judges are happy and the winners are being told. Next week this site will announce Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14). We’re narrowed down the shortlist to 18 firms which are in the top ten rankings for ten different categories. There’s a note about the awards here with more details….
We’ve decided to support the Movember Foundation by donating €249 from Analyst Value Survey Research Report we well. Scroll down for more information. The Analyst Value Survey (AVS) is the only public survey into how people value different analyst firms like Gartner, Forrester and dozens of mid-sized firms. The survey has been annually held since 2000. Buyers of analyst services…
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the book a dozen years ago, in a master class John Brodeur taught for senior managers at Brodeur Worldwide, and join Karin in recommending it. The Trusted Advisor, by Maister, Green and…
Next month this blog will announce Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14). The awards aim to recognise the most valuable analyst firms, and to recognise firms that have won a leading role in specific market segments. Other annual Analyst Firm awards have been tried in the past, most notably from Communications Day and the IIAR, but…
The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations that are more or less mandatory for any new solution coming to the IT or telecoms markets. In November and December 2014, over 100 professionals who take part in pitches shared their stories about what…
The German analyst firm techconsult sent me an English-language version of a lead chart from their latest survey of SME businesses in Germany. “The prospects for the coming three months have deteriorated drastically” says Verena Bunk, a techconsult analyst. It’s fascinating for two more reasons: first, SMEs seem to be great at forecasting; second, they expect IT spending…