1100 people told Kea Company how they feel about the current playing field. Of course Kea would like to share these results with you. I know for a fact that no other firm has this in-depth, unbiased, information from users of vendors and buy-side in one document. In our “Research Report with in-depth analysis” we…
Two distinct analyst firm business models have arisen: one which only works with scale, and the other which is immune to competition from the large firms. That is an explicit finding of this year’s Analyst Value Survey, but it only became apparent to me after hearing Sampsa Hyysalo explain the history of the karakat. Hyysalo…
Seattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s prior background at Edelman brought a strategic messaging approach to her AR work. Since then she’s deepened her reputation in the AR community as someone with a strong focus on demand…
Eva Hörtrich (@eva_hoertrich) is somebody whom we long wanted to bring into our Coffee Talk series: somebody with long experience and one of the Analyst Relations managers who is in the most interesting position because she’s in a global brand and working part-time in a role that stretches all the way through the the analyst relations process from building relationships to managing…
In Q1 and Q2 2005, Paul Allen conducted research with 50 EMEA analysts across the leading analyst houses into exactly what they thought of both technology vendors and PR/AR agencies. Back then Paul and I were working from the Lighthouse & Rainier office in Palladium House. Paul found that agencies have much to learn about delivering analyst relations…
In September 2014 Phil Fersht at HfS Research published some charts which showed its lead position as the firm had increased the most in influence over the preceding year. That’s all the more notable an accomplishment because it’s the second year they have had that position [in the Analyst Value Survey, which in 2014 was…
Vicky Griffith, who succeeded me as director of analyst relations at Brodeur in 2002, shared these ten tips to increase sales on the Pleon website in 2005, when she was still Vicky Steel. Pleon is now long gone, so I thought I’d share the article. It’s still useful. Decision making is not getting any easier –…
One of the biggest challenges, for both analysts and vendors, is when valuable technologies are mistakenly considered to be total failures if they have limited commercial adoption. A great example of that is WiBro, a portable internet service launched commercially in Korea after a national R&D programme. It supported video-on-demand, video telephony and broadcasting in…