AR gets firms in the room, but it’s the spokespeople who convince

Yesterday I spent a couple of hours with Rick Nash discussing AR and Analyst Relationship Maturity. Rick is a Kansas City-based AR leader. Like many, he uses a relationship ladder

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Efrem Mallach on 40 years in and around the analyst industry

In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry to a seminar room crowded with

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Sales influence before and after the chasm

Debleena Paul from SapientNitro and Vodafone’s David Taylor stressed the role of maturity in sales enablement when speaking at the Analyst Relations Forum on September 17th. Go to market strategy has

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AR Classics: How analysts influence the Buyer Decision Process

Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is key: analysts are increasingly stretched, something

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451 co-founder Nick Patience: focus on the R in AR

Nick Patience was the keynote speaker opening the 2014 Analyst Relations Forum: a part of the small ex-Computerwire team that founded AR in a small NYC office in the 1990s,

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Nucleus Research focuses on value and ROI

Within the 30 leading analyst firms, Nucleus Research came top in the the 2014 Analyst Value Survey when it comes to value for money. Maybe it’s because Nucleus is under-pricing its

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27 things no-one tells new researchers

What are some of the things that the best researchers learn, yet some professionals never find out? What do new business researchers need to know about doing an analysis? There’s more

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First surprises from 2014 Analyst Value Survey

Unexpectedly, the Analyst Value Survey has identified some new areas where the leading analyst firms seem to be failing. Yesterday’s preview webinar for participants in the Analyst Value Survey found

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