Yesterday Professor Susan E. Murphy, an internationally-respected leadership expert at Edinburgh University, gave a talk about how researchers are grown. The balance between finding mentors and working with supervisors is a key challenge for researchers of all fields, from industry specialists like analysts, through think tank members and on to hard-core academics. Few analysts have the time to…
The 2014 Analyst Value Survey is now available. Survey participants will get a summary later this week, but the full results are available from Kea Company. Over the last year the slides were used over 10,000 times, and we had a lot of feedback. We’ve found that the raw charts were often used without context, and…
Yesterday I spent a couple of hours with Rick Nash discussing AR and Analyst Relationship Maturity. Rick is a Kansas City-based AR leader. Like many, he uses a relationship ladder to track the progress that he makes in building rapport with analysts. I coined the phrase Analyst Relationship Maturity back in 2005 and developed a…
In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry to a seminar room crowded with technology researchers. The university is Europe’s largest centre for IT research. Efrem’s second job was in Honeywell; he ended up as a manager of competitive analysis. In…
Debleena Paul from SapientNitro and Vodafone’s David Taylor stressed the role of maturity in sales enablement when speaking at the Analyst Relations Forum on September 17th. Go to market strategy has a direct influence on how easily AR teams can enable sales. Taylor, who previously contributed to Kea’s sales enablement process, stressed the global factors that need…
Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is key: analysts are increasingly stretched, something reflected by the increasing frequency with which some firms are taking complaints to Gartner’s Ombudsman, and making similar appeals at other firms. Dennington, who previously…
Nick Patience was the keynote speaker opening the 2014 Analyst Relations Forum: a part of the small ex-Computerwire team that founded AR in a small NYC office in the 1990s, Nick wrote over 1,000 reports, and took almost 5,000 briefings and other sessions from vendors and IT solution providers. 451’s name came from Ray Bradbury’s…
Within the 30 leading analyst firms, Nucleus Research came top in the the 2014 Analyst Value Survey when it comes to value for money. Maybe it’s because Nucleus is under-pricing its services, but the firm’s unique focus on measuring return on investment, and its sponsorship of next week’s Analyst Relations Forum, led me to interview CEO…