Digital marketing is now one of the few business disciplines that senior executives often mismanage totally. On February 21, I’m speaking about digital marketing to graduate students at Manchester Business School. It’s Britain’s biggest business school, with campuses in Miami, Rio, Dubai, Singapore and Shanghai, and which Forbes recently ranked as having one of the world’s…
Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a dozen years teaching at IE, at Llorente y Cuenca and other firms he has lead brand innovation and strategy for some major international brands including consultancy, automative and tobacco companies. He recently…
In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the biggest firms get the most votes in both categories. Here’s a chart to show data from the most recent survey. But some firms get only in the most independent top ten…
One of the most-requested topics at the Analyst Relations Forum last year was how to combine Social Media and Analyst Relations. At the AR Leaders’ Forum the following day, we agree on Social AR as one of three priority topics to discuss in 2014 Because of the wide-spread interest for this topic, we hosted a…
In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In the call, Rachel Godwin, from Progress Software, shares some key issues about getting the right mix of research and other analyst services to make sure…
Analysts have a huge challenge in explaining technology markets, and in particular why it is that the customer isn’t always right, because high tech markets don’t work in common sense ways. That’s the conclusion I had today, after a super-sharp presenter from BBC television news interviewed me about the marketing and forecasting flop of Nintendo’s…
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing pressure. Publishers,advertising agencies and networks, and their clients’ marketing managers all see PMB as a wayto get more value.PMB brings huge benefits, including greater transparency,…
In the three months since we presented the results of the Analyst Value Survey, we’ve been developing two methods to help analyst firms benefit from the research. The results have been read over 6,800 times, and they have clearly met a desire to better understand how analyst firms can deliver more value to users. On…