The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one, although sometimes it can be a good idea to find a consultant who can help you solve some challenges. However, they need to explain their commercial goals and strategies when…
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations. That’s the finding from what is almost certainly the most extensive research project studying the international analyst relations market. To help grow our own market, we’re sharing the insights…
Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor title and similar designations make start-ups more successful. In this preview webinar, a former Gartner research director will join two experts in the impact of analyst recommendations will discuss the impacts…
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new frontier of excellence being established…
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B…
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’…
For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by…
The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was bought by Kea in 2014, our blogging platform has been influencerrelations.com. Even so, in 2017 several thousand visits came to the most-read posts listed below. NCVI are the four most important letters…