Should start-ups put customer value before survival?

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one, although sometimes it can be

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PR agencies can boost analyst relations value

Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations. That’s the finding from

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Webinar: How Cool Vendors stay cool

  Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor title and similar designations make start-ups

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Analyst relations webinar: Beyond best practice

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple

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‘Influencer relations’ is no longer the best term for B2B relationship marketing

When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with

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Investor relations head takes over AR at Tata

The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It

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What research users can learn from analysts’ use of competitors’ analysis

For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our

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SageCircle’s most-read articles in 2017

The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was bought by Kea in 2014, our

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