The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new question formats for the Analyst Value Survey. In one chart, shown here, we asked previous participants in the AVS about the topics they had consumed research about. The gap has widened Read more about IT mainstreaming poses challenges for the future of AR[…]
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews and the consequent impact on marketing communications are all immense shifts. 1. Unlimited impact of role-based research. We don’t know what the full impact will Read more about Gartner’s symposium shows three new challenges for analyst relations managers[…]
Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for analyst value than any other firm: 25%. Compare that with 31% in 2015 and you get a sense of the change in the market. It’s not that Gartner is shrinking. Quite Read more about AVS shows Gartner’s declining share of a growing pie[…]
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It now creates more analyst value in this category than any other. Around three-tenths of all the value reported by users in the Americas. According to the 2017-18 Analyst Value Survey, IDC Read more about IDC moves up in 2018 Americas Analyst Firm Awards[…]
Ovum has gained fourth place in the 2018 Telecoms & Networking Analyst Firm Awards, its highest rank in the awards in any year. As in 2017, the first three places in all six AFA categories go to market leaders Gartner, IDC and Forrester. Ovum’s deep telecoms roots go back to the 20th century, but in recent Read more about Ovum continues advance in 2018 Telecoms & Networking Analyst Firm Awards[…]
Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which is covered by a separate award). The methodological tweaks in the 2018 awards, which recognise the valuable firms that are most relied on, boosts the gap between Gartner, Forrester and IDC, Read more about Gartner & Forrester lead 2018 Global Analyst Firm Awards[…]
IDC has won a notable success in the 2018 Enterprise Analyst Firm Awards, overtaking Forrester into second place. Last year’s awards noted strong performance by both those firms which, added together, created more value than Gartner for the participants in the Analyst Value Survey. IDC’s clearly benefitting from its growing freemium audience and its unrivalled global Read more about IDC rises in 2018 Enterprise Analyst Firm Awards[…]
Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers of the analyst community, what we call the four quartiles, are used with different frequency by different users. The Analyst Value Survey asks them which Read more about Four quartiles show enterprises’ growing use of freemium analysts[…]
The world’s most valuable industry analyst firms will be honoured by the announcement of the 2018 Analyst Firm Awards on 10 September. The awards reflect the opinions of hundreds of those firms’ users collected by the 2017-18 Analyst Value Survey. The focus of the survey, on the most valuable analyst firms, spotlights how analyst firms can Read more about 2018 Analyst Firm Awards to be published on 10 September[…]
These awards have been superseded by the 2018 Marketing and Policy Analyst Firm Awards. Marketing is one of the most important areas of expertise where analysts are creating value for their users. According to the participants in the 2016-17 Analyst Value Survey, the ten firms creating the most value through insight into marketing were Read more about Ovum & 451 advanced in 2017 Marketing Analyst Firm Awards[…]
A new methodology is shifting the focus of the annual Analyst Value Survey onto the professional’s experience of analysts. Unlike previous years, where value was expressed in concrete services, the 2018 AVS is asking executives to describe the value of analysts in their own words. The survey is now publically live at analystvaluesurvey.com, via a Read more about New method for Analyst Value Survey[…]
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS Research, Crisp Research, Greyhound Research etc). We’ve seen M&A activities indicating a trend towards bigger firms and more comprehensive research coverage (CXP/BARC/PAC, ISG/Alsbridge/Experton, Informa/Ovum). And Read more about Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?[…]